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A Guide for NP Program Website Development

Developed by the NONPF Faculty Development Committee


The goal of this information is to present an overview of content important to developing a website for nurse practitioner (NP) programs. The diverse NP programs offered throughout the United States makes it difficult to address the unique needs of individual schools in developing NP program websites. However, the information offered in this guide provides suggested items NP programs should consider including on their NP program website page. It is assumed that the information presented on the NP program website page is intended for prospective students. In addition, generic guidelines for website development are included.

Institution Information

  • University/College name
  • College/School/Department of Nursing name
    o    Nursing Program mission statement or philosophy
    o    Contact information
  • Accreditation information (which accrediting organizations, e.g., CCNE)

Program Information

  • Overview
  • Population foci offered (Adult-Gerontology Primary Care, Adult-Gerontology Acute Care, Family/Lifespan, Neonatal, Pediatric Primary Care, Pediatric Acute Care, Psychiatric-Mental Health, Women’s Health)
  • Specialization or Special Emphasis Options (e.g., Oncology)
  • Degrees offered (e.g., MN, MS, DNP)
    o    Certificate program available?
  • Length of program for each degree
  • Part-time or Fulltime program availability
  • Success of former graduates
    o    Percentage passing Certification Exam
    o    Percentage finding NP employment

Links on page to

  • Admissions information and forms
    o    Prerequisites
    o    GRE or other required graduate school admission tests
    o    Admissions office contact information
    o    Admission forms to download
  • Financial Information
    o    Financial Aid
    o    Tuition and fees, if a public university, in & out-of-state tuition.
  • Sample Programs of Study
    o    List the various APN programs of study
    o    Link to generic program of study with courses and program schedule
  • Faculty/Staff with website bios
Generic Guidelines for NP Website Development

Listed below are generic questions and items to consider in the early stages of developing a NP website. The list is not all-inclusive and the needs of individual universities or programs will often create unique and specific requirements.

  1. What is the purpose and main goal of the site?
  2. Identify and know your audience:
    a.    Is there a specific population the website will be designed for?
    b.    What questions will they have?
    c.    How “web-literate” is your audience?
    d.    What do we want our students to think of us from our Web pages, and how do we want them to experience these pages?
  3. Why are they at the website?
    a.    Exploring and looking for broad information?
    b.    Looking for detailed answers to questions about NP admission, program, curriculum, etc.
  4. Who will develop and maintain the website?
    a.    Does your organization/program have the personnel with adequate expertise for website design and maintenance?
    b.    If you hire someone to do the website development, will they understand your goals and needs?
  5. How will the website be linked from the university’s and nursing school program’s website?
    a.    What links to other nursing organizations, healthcare facilities, and community resources can be promoted?
    6.    Have you budgeted time and money for website design and maintenance?
  6. Who will be involved in developing the website content?
    a.    Program administrators/staff?
    b.    Program or general nursing faculty?


  • Create short sentences and “chunk” bits of information together. 
  • Use bulleted lists, numbered lists, and white space to break up the content and create a visually appealing page.
  • Users only read about 20% of the content on the page. 
  • Users look for information that is pertinent to their task and go straight to that information.
  • Use photos with white space.
  • Use white space as part of the layout of your page. White space creates flow on the page.